For Merchants
📊
"Why did revenue drop this week?"
Revenue attribution
🔻
"Where is my funnel leaking?"
Funnel diagnostics
🔑
"Is SEO bringing buyers or just traffic?"
SEO → revenue
💡
"What should I fix first today?"
AI diagnostics
For Agencies
📈
"Which channel deserves more budget?"
Channel CAC & payback
"Can I explain what changed in 60 seconds?"
Store diagnostics
🏪
"How do I compare across all client stores?"
Multi-store dashboard
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Revenue Intelligence

Know exactly where
your revenue comes from.
And why it changed.

Total sales, net revenue, CAC by channel, attribution across 170+ sources — all in one place. StoreTracker tells you what moved, which channel drove it, and what to do next.

99.8% attribution coverage
170+ traffic sources
First-click & last-click
Live Shopify data
Revenue Dashboard · your-store.myshopify.com
Last 7 days
Total Sales
$48,291
↑ 12.4% vs last week
Net Revenue
$44,180
↑ 9.8%
Orders
412
↑ 8.1%
Overall CAC
$88
↑ $14 vs last week
Source
Revenue
Orders
CAC
ROAS
Google Organic
$18,240
162
Google Ads
$14,820
118
$88
4.8×
Meta Paid
$8,610
64
$244
2.1×
Email / SMS
$6,621
68
AI Insight: Meta CAC ($244) is 2.7× higher than Google Ads ($88). Shift 15% Meta budget to Google — estimated $6,200/mo CAC recovery.
$125M+Shopify revenue tracked
99.8%attribution coverage
170+traffic sources monitored
<10 minto go live, no setup
3 yrqueryable data history
20k+orders processed daily
$125M+Shopify revenue tracked
99.8%attribution coverage
170+traffic sources monitored
<10 minto go live, no setup
3 yrqueryable data history
20k+orders processed daily

Every revenue metric.
One view.

The dashboard gives you Total Sales, Net Sales, Orders, AOV, Ad Spend, and CAC — segmented by new vs returning customers, broken down by day, week, or month. No configuration required.

📊
New vs returning revenue split
Every metric broken out by customer type — so you see whether growth is driven by acquisition or retention.
💰
CAC by channel
Customer acquisition cost broken down by Overall, Google Ads, Meta, and Bing — updated daily from your connected ad accounts.
📉
Abandoned checkout tracking
Live count of abandoned checkouts with revenue at risk — not just a number, but a signal to act on today.
🔄
Refund intelligence
Refund volume, rate, and revenue impact by channel — catch product or fulfilment issues before they compound.
Store Performance This week
$48,291
Total Sales
↑ 12.4%
$44,180
Net Revenue
↑ 9.8%
412
Orders
↑ 8.1%
$117
AOV
↑ $4
$88
CAC overall
↑ $14
47
Abandoned
$5,510 risk
Revenue trend — last 7 days
$5.8k
$6.2k
$5.1k
$7.4k
$6.8k
$9.1k
$7.9k
MonTueWedThuFriSatSun

99.8% coverage.
170+ sources. One model.

Most platforms argue over last-click. StoreTracker tracks first-click and last-click across every source — so you know who introduced the customer and who closed the sale. Switch models in one command.

01
First-click attribution
Which source introduced the customer to your store. The channel that should get credit for top-of-funnel influence — not just the one that happened to close.
02
Last-click attribution
Which source was present at the moment of purchase. Useful for evaluating retargeting and conversion-stage spend. Switch between models with a CoPilot command.
03
170+ sources tracked
Google Ads, Meta, Bing, organic search, email, SMS, direct, referral, ChatGPT, Perplexity — every source that sends traffic to your store, attributed and queryable.
04
Source path report
Full journey from first touch to purchase. See which channel sequences — e.g. organic → email → paid — produce the highest LTV customers.
Switch attribution model with CoPilot
revenue by source last 30 days
/channel-roles last 90 days
/source-customer-funnel last 30 days
Attribution Coverage First-click · Last 30 days
96.9%
of all orders attributed
Top sources · revenue contribution
Google Organic
38%
Google Ads
31%
Meta Paid
18%
Email / SMS
9%
Other (ChatGPT, referral…)
4%

Know the real cost
of every customer.

CAC and ROAS broken down by channel, updated daily from your connected ad accounts. Not just "what is it" — but whether it's improving, and which channel is the outlier.

🎯
CAC payback period
How long it takes each channel to recover its acquisition cost through repeat revenue — the metric that separates good channels from expensive ones.
📡
Ad budget forecast
Proposed 30-day ad budget based on current ROAS, CAC trend, and revenue target — a starting point for the next planning conversation.
📋
Campaign change log
Google Ads and Meta campaign changes automatically logged — so when revenue drops, you can correlate it to a specific campaign change without digging through ad managers.
CAC by Channel Last 30 days
Overall
$88
Google Ads
$88
Efficient
Meta Paid
$244
2.7× avg
Bing Ads
$56
Best CAC
Recommendation: Shift 15% of Meta budget to Google Ads or Bing. Estimated recovery: $6,200/mo in CAC efficiency.
Google Ads Change Log Auto-tracked
May 19
Budget increased
Summer Sale campaign · $800 → $1,200/day
+ROAS 0.4
May 17
Bid strategy changed
Brand campaign · Manual → Target CPA $85
Monitoring
May 14
New ad group added
Retargeting · 30-day visitors
+$1,840 rev

Mobile sessions.
Desktop revenue.

See how revenue, AOV, and conversion rate split across device types and operating systems. The gap between mobile traffic and mobile conversion is where most Shopify stores lose money.

📱
Device mix & OS split
Sessions, revenue, and orders broken out by mobile, tablet, desktop — and iOS vs Android. Know where your customers actually buy.
💳
AOV by device
Average order value by device — a consistent gap between desktop AOV and mobile AOV signals checkout friction or trust issues on mobile.
📈
Device trend over time
Track the mobile/desktop mix shift week-over-week. A sudden shift in device mix often explains unexpected conversion rate changes.
Device Intelligence Last 30 days
📱
Mobile
62% sessions
38% revenue
AOV $89
💻
Desktop
31% sessions
54% revenue
AOV $156
📟
Tablet
7% sessions
8% revenue
AOV $131
Signal: Mobile drives 62% of sessions but only 38% of revenue — $75 AOV gap vs desktop. Mobile checkout friction or payment UX issue likely.

Every revenue question.
Answered in seconds.

Type or speak any of these — or phrase it in your own words. CoPilot understands natural language and routes to the right data automatically.

Revenue queries
revenue this weekTotal and net revenue with week-on-week delta
revenue by source last 30 daysBreakdown across all 170+ traffic sources
revenue monthly this yearMonth-by-month trend for the full year
google ads vs meta revenue this monthSide-by-side channel comparison with recommendation
new customers revenue last 90 daysRevenue from first-time buyers only
refunds last 7 daysRefund count, rate, and revenue impact
CAC & attribution queries
cac by source this monthAcquisition cost across every paid channel
roas google ads last 14 daysReturn on ad spend with trend context
ad spend by source todaySpend breakdown across Google, Meta, Bing
revenue by source last 30 daysFirst-click or last-click attribution view
/channel-roles last 90 daysWhich sources introduce vs close customers
/campaigns last 14 daysCampaign-level performance with ROAS and spend

Know your revenue.
Know why it changed.

Connect your Shopify store in under 10 minutes. Every revenue metric, attributed and queryable — from day one.

Start 30-day free trial See pricing
No credit card
All features included
Live in <10 minutes
99.8% attribution coverage